Company Overview
Coastal Car Rental has been a trusted provider of car rental services since 2007, serving both locals and visitors in St. Maarten. Conveniently located at the A.C. Wathey Cruise Facility, they cater to cruise passengers, tourists, and residents, with a diverse fleet of cars, jeeps, and vans. Coastal Car Rental also services many major hotels on the island, ensuring seamless transportation solutions for their clientele.
Challenges
As a business catering to a unique customer base on an island, Coastal Car Rental required a car rental software and website that could handle the specific nuances of their operations. They needed:
- Customized pricing models to reflect varying pick-up locations.
- Special charges for out-of-hours vehicle pick-ups and returns.
- Enhanced checkout features for better customer experience and data collection.
- An intuitive and informative car rental software platform to build trust and streamline bookings.
The VEVS Solution
VEVS worked closely with Coastal Car Rental to customize the VEVS Car Rental Software & Website Builder to meet their requirements. Key modifications included:
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Rental Pricing Customizations
- Adjusted the pricing structure to support vehicle-type-specific rental rates based on the selected pick-up location.
- Implemented an Out-of-Working-Hours Pick-Up/Return Fee to accommodate off-schedule services.
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Enhanced Checkout Features
- Added Verification and Guide Images for customers selecting credit card payments during the checkout process.
- Introduced additional fields in the “Personal Details” section to capture more comprehensive customer data.
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Informational Additions
- Developed an Additional "Insurances" Page to provide clear and detailed information about insurance options.
Results
The car rental software customizations delivered by VEVS significantly enhanced Coastal Car Rental’s operations and customer experience:
- Improved Pricing Accuracy: Tailored rental rates and additional fees ensured fair and transparent pricing.
- Enhanced Customer Trust: Verification and guide images increased customer confidence during the booking process.
- Streamlined Bookings: Extra personal details fields allowed for better pre-trip communication and service.
- Increased Clarity: The dedicated insurance page helped customers make informed decisions, leading to fewer disputes and smoother transactions.