Cloud 9 Exotics Car Rental Agency

Challenges

The luxury car rental business model comes with unique demands. Cloud 9 Exotics required a platform that could match their commitment to VIP service, handling complex pricing structures, customized options, and targeted marketing needs. Their challenges included:

• Detailed vehicle descriptions with rich media to highlight their exclusive fleet.
• Dynamic pricing for weekday and weekend rentals.
• Advanced tax management based on pickup locations.
• Flexible pick-up and return options, including location-based restrictions.
• Integration of additional features like online contract signing, promo management, and advertising support.

The VEVS Solution

To support Cloud 9 Exotics' vision, the VEVS development team customized the Car Rental Software and website to meet their luxury service requirements. Key enhancements included:

1. Detailed Vehicle Pages

   • Created individual web pages for each vehicle, including rich media like videos and extensive descriptions, showcasing the exclusive fleet.

2. Flexible Pricing & Tax Management

   • Integrated weekday and weekend rates to reflect the varying demand for luxury rentals.
   • Added tax rate management based on pickup location ZIP codes, automatically applying the correct county tax.

3. Custom Pickup & Return Options

   • Enabled customers to select pick-up and return addresses of their choice using a Google autocomplete address bar, restricted to the service area.

4. Additional Fees & Packages

   • Added features like delivery service fees, late return charges, and extra mileage pre-purchase packages to cater to diverse customer needs.

5. Enhanced Marketing & Advertising Support

   • Developed a Promo Page and tailored discount code functionality for marketing campaigns.
   • Integrated Google AdWords codes for call tracking to support targeted advertising efforts.

6. Advanced Checkout & Contract Features

   • Customized the checkout form for a seamless booking experience.
   • Implemented online contract signature functionality, reducing paperwork and enhancing convenience.

7. Payment Gateway Integration

   • Integrated First Data payment processor for secure and efficient transaction management.

Results

With the tailored VEVS car rental software, Cloud 9 Exotics achieved:

• Improved Customer Experience: Customized features like rich vehicle pages and flexible pickup options elevated the luxury rental experience.
• Streamlined Operations: Automated tax rates, online contract signing, and additional fees improved efficiency and operational control.
• Enhanced Marketing Success: Promo features and Google AdWords tracking enabled more effective campaigns, driving higher conversions.
• Optimized Revenue: Dynamic pricing and pre-purchase packages offered flexible, profitable options for both customers and the company.