Company Overview
Zemach Gesher is a leading car dealership and leasing company based in Israel. Formed through the union of three prominent companies in the automotive industry—Tzemach Leasing, Galil-Lis, and Gesher Golan—Zemach Gesher aims to provide efficient and economical solutions for acquiring new or used vehicles. Recognizing that a car is more than just an asset, they focus on delivering exceptional customer service, significant discounts, and favorable financing terms. With a vast inventory and a commitment to quality, Zemach Gesher sets new standards in the industry.
The Challenge
Having been a valued client since June 2017 for their car rental business, Zemach Gesher sought to upgrade their car dealership website to the latest version in April 2018. The primary challenges included:
- Database Migration: Transitioning a large and complex vehicle database from the old website to the new platform, complicated by differing database architectures and technologies.
- Hebrew RTL Setup: Implementing a right-to-left (RTL) language setup to accommodate Hebrew, ensuring the website was fully accessible and user-friendly for their target audience.
- Minimizing Downtime: Completing the upgrade swiftly to avoid disrupting business operations and customer access.
The Solution
We collaborated closely with Assaf, the manager at Zemach Gesher, to address these challenges:
- Seamless Database Import: Our technical team executed a meticulous data migration plan, successfully importing all vehicle data into the new system without loss or errors. This process involved mapping old database fields to the new structure and rigorous testing to ensure data integrity.
- Hebrew Language Integration: We configured the website to support Hebrew with RTL text orientation. Our team resolved any issues promptly, resulting in a smooth user experience that feels native to Hebrew-speaking customers.
- Platform Upgrade: By upgrading to our latest software version, Zemach Gesher gained access to enhanced features, improved security, and a more intuitive user interface, all contributing to better customer engagement.
Implementation Details
- Customization Hours: The project required 12 hours of additional customization prior to launch, focusing on database migration and language setup.
- Efficient Collaboration: Regular communication with Assaf ensured that all requirements were clearly understood and met. Our proactive approach facilitated swift decision-making and issue resolution.
Results
- Modernized Online Presence: The new website reflects Zemach Gesher's brand identity and commitment to excellence, offering an improved digital experience for customers.
- Enhanced Customer Experience: The user-friendly interface and seamless navigation make it easier for customers to browse inventory, understand financing options, and engage with the company's services.
- Operational Efficiency: The upgraded platform simplifies inventory management and content updates, allowing staff to focus more on customer service and less on administrative tasks.
Conclusion
Our partnership with Zemach Gesher enabled them to overcome significant technical challenges and elevate their online platform. By successfully migrating their database and implementing Hebrew RTL support, we delivered a website that meets their business needs and enhances their competitive edge in the Israeli car dealership and leasing market.
Israel
Philippines
