Company Overview
Anis Electric Cars is a leading provider of affordable electric vehicles (EVs) in the Philippines. Established in 2023, the company specializes in offering the latest electric cars to meet the evolving needs of their customers. With a diverse showroom featuring top international EV brands like Mercedes, Audi, BYD, Toyota, Volkswagen, BMW, Geely, Leapmotor, Neta, and Rivian, Anis Electric Cars is committed to promoting sustainable transportation. In addition to vehicle sales, they provide comprehensive technical services, ensuring continuous support for EV owners.
The Challenge
Already a client since 2019 for their car rental services, Anis Electric Cars decided to diversify and expand their business into the electric car dealership market. They needed a robust and flexible online platform that could:
- Showcase a Wide Range of EV Brands: Present their extensive inventory effectively to attract potential buyers.
- Provide Detailed Technical Descriptions: Offer in-depth information specific to electric cars, such as battery capacity, range, and charging options.
- Enhance Search Functionality: Allow customers to search and filter vehicles by brand and technical specifications.
- Optimize for SEO: Implement best practices, including schema.org snippets, to improve online visibility.
- Launch Quickly and Efficiently: Transition smoothly into the new market segment without significant delays.
The Solution
Anis Electric Cars turned to VEVS, their long-term and trusted software provider, to develop a new website tailored to their electric car dealership needs. Leveraging the existing relationship, VEVS provided a customized solution that met all their requirements within a tight timeframe.
Customizations and Implementations
- Vehicle Description Enhancements: Modified the platform to include fields and layouts suitable for electric car specifications, ensuring all technical details are prominently displayed.
- Vehicle Listing Changes: Redesigned listing pages to highlight EV features and benefits, using high-quality images and intuitive layouts.
- Brand-Specific Listings: Developed functionality to sort and display vehicles by brand, making it easier for customers to find their preferred manufacturers.
- Advanced Search Functionality: Enhanced search tools to include filters such as battery size, driving range, charging time, and other EV-specific criteria.
- SEO Optimization with Schema.org Snippets: Integrated structured data markup to improve search engine rankings and click-through rates.
Implementation Timeframe
- Total Customization Hours: 7 hours of extra work before launch, demonstrating efficient use of resources and swift delivery.
Difficulties and Resolutions
- Smooth Setup Process: No significant difficulties were encountered. The prior experience with VEVS facilitated a seamless implementation.
Communication
- Collaboration via Google Meet: Regular meetings were held with Mr. Tomer Pszenica, owner and CEO, ensuring alignment on goals and prompt decision-making.
Results
- Launch a Customized Website Quickly: Enter the electric car market with a strong online presence.
- Improve Customer Experience: Provide detailed information and easy navigation, enhancing customer engagement.
- Increase Online Visibility: Benefit from SEO optimizations, attracting more organic traffic.
- Leverage Established Trust: Build upon a successful partnership with VEVS, reducing risks associated with new projects.
Conclusion
By partnering with VEVS, Anis Electric Cars successfully expanded into the electric vehicle dealership sector. The customized website met their specific needs, allowing them to showcase a wide range of EVs effectively. This collaboration underscores the value of a trusted software provider in facilitating business growth and adapting to new market opportunities.