Company Overview
Auto Sale is a well-established car dealership located in Haifa, Israel, operating since 1999. The agency offers a wide variety of first-hand and private vehicles from numerous companies and types. Committed to professional and reliable service at fair prices, Auto Sale emphasizes quality customer service and accessibility, including facilities for the disabled. Their comprehensive services include vehicle purchase, financing, trade-in options, and insurance, making them a one-stop destination for automotive needs.
The Challenge
Despite having an existing website, Auto Sale recognized the need to modernize their online presence to better reflect their commitment to exceptional customer service and to reach a broader audience. They required a solution that could:
- Support Hebrew Language and RTL Orientation: Ensuring the website was fully functional in Hebrew with right-to-left text alignment was crucial for their local customer base.
- Enhance User Experience: Improve the website's design and navigation to provide a seamless experience for visitors.
- Implement Quickly Without Custom Modifications: They sought a platform that met their needs out-of-the-box to avoid lengthy development times and additional costs.
The Solution
In September 2023, Auto Sale partnered with VEVS to develop a new website that addressed their specific requirements. VEVS provided a platform that was inherently adaptable to different languages and text orientations, making it an ideal fit for Auto Sale's needs.
Implementation
- Hebrew Language Support with RTL Alignment: VEVS assisted in setting up the website to display content correctly in Hebrew, ensuring all text and navigation elements were properly aligned for right-to-left reading.
- Responsive and Accessible Design: The new website featured a modern, user-friendly design that was accessible on all devices, including mobile phones and tablets. Accessibility features were also incorporated to assist users with disabilities.
- Efficient Setup Process: With VEVS's platform meeting their needs without additional custom modifications, the setup process was swift. Any difficulties, particularly with the Hebrew RTL setup, were promptly resolved by the VEVS support team.
- Collaboration with IT Personnel: Communication with Ronen, Auto Sale's IT representative, ensured that technical requirements were clearly understood and implemented effectively.
Results
- Modernized Online Presence: Auto Sale now has an updated website that reflects their brand identity and commitment to quality service.
- Improved Customer Engagement: The website's enhanced usability and accessibility have made it easier for customers to browse inventory and services, potentially increasing inquiries and sales.
- Operational Efficiency: Managing website content has become more straightforward, allowing Auto Sale to update vehicle listings and service information with ease.
Conclusion
By choosing VEVS, Auto Sale successfully overhauled their online platform without the need for extensive custom development. The collaboration ensured that the website met all linguistic and accessibility requirements, positioning Auto Sale to better serve their customers and compete in the digital marketplace.